When potential customers are looking for a mover, Erik Scheetz knows that positive reviews from actual clients help clinch a sale.
That’s why the owner of the Texas Best Movers in San Antonio posts reviews on his company’s website. It’s one way to build trust with online visitors.
The testimonials displayed on the homepage praise the company for its professionalism, courteous employees and dedication to safety—compliments that Scheetz wants to share with everyone considering his company.
“I just thought of it as full disclosure,” said Scheetz, who started his moving company because it complemented his work in real estate. “When customers see the type of service we provide, it gives them the opportunity to make an educated decision.”
Demonstrating your company’s previous successes can go a long way toward keeping customers on your website and potentially attracting new business, said Chriss David of Rieback & David Integrated Marketing and Advertising in Fort Lauderdale, Florida. But, first and foremost, she recommends taking care of the basics.