Search engine marketing is a cost-effective option for advertising your small business online. Google allows businesses to advertise on the search engine using a program called Google AdWords.
“Google AdWords is a way to place your ad in front of the people you want to be in front of,” explained Chriss David, Rieback & David's Chief Creative Marketing Officer.
AdWords works by placing your company’s ad in front of Google users who search for your products or services. You select certain keywords to target your ad towards people who are searching for what you’re selling.
A plumber, for instance, might choose to have their AdWords ad appear when someone searches using phrases like “clogged sink” or “plumbing emergency.”
This keyword targeting keeps the ad from being wasted on people who are searching for “roof repair.” That means that you pay only to get your ad in front of people who are specifically looking for your products or services.
“Google AdWords can work for almost any business on any budget, really,” said David. “You’re just looking for new customers.”
Before you start with Google AdWords, you need a place to send the traffic you’re paying to acquire. That’s where your small business website comes in. For businesses without a website, sending Google AdWords traffic to your company’s Facebook profile is another way to generate phone calls or foot traffic. However, simply using Facebook for the long term is not the best solution. Often only having a Facebook profile looks as if you are not fully commited to your business. Being found on Facebook is great, the next step is having a professional website to give your business a brand face and tell your story.
Ready to brand your small business and grow to the next level?
Chirss David, with Rieback & David Integrated Marketing and Advertising states, "to truly be taken seriously in this day and age of business you must have a website presence. A website that is engaging, informative and quickly provides information on how to contact you is ideal. Additionally, the website must be set up to work on mobile devices."
Rieback & David are offering a free consultation for your business. Learn what you can do to grow and what your options are with Google AdWords. Visit their site at RDIntegratedMarketing.com, email them or give them a call at 561-358-1119. Their passion and success for branding and marketing shows in their work and what their clients say about them.
By Kitty French