When potential customers are looking for a mover, Erik Scheetz knows that positive reviews from actual clients help clinch a sale.
That’s why the owner of the Texas Best Movers in San Antonio posts reviews on his company’s website. It’s one way to build trust with online visitors.
The testimonials displayed on the homepage praise the company for its professionalism, courteous employees and dedication to safety—compliments that Scheetz wants to share with everyone considering his company.
“I just thought of it as full disclosure,” said Scheetz, who started his moving company because it complemented his work in real estate. “When customers see the type of service we provide, it gives them the opportunity to make an educated decision.”
Demonstrating your company’s previous successes can go a long way toward keeping customers on your website and potentially attracting new business, said Chriss David of Rieback & David Integrated Marketing and Advertising in Fort Lauderdale, Florida. But, first and foremost, she recommends taking care of the basics.
While that bit of advice may seem simple, it’s critically important, David said. She considers it one of the biggest pitfalls that companies can make when creating their online presence.
She routinely sees slick websites that lack relevant information. If customers can’t find the basics like how to call you, they will quickly move on—regardless of how attractive your site is, Davidl said.
Texas Best Movers makes it readily apparent on its home page what the company specializes in and what regions it serves. When Scheetz was designing the site, he said he wanted to make sure visitors could tell that it was a local company.
The website also offers moving tips and articles about packing. Creating content that would-be customers are interested in is another good way to drive people to your site, said David. Quality content boosts your site’s search engine optimization and creates opportunities for other authoritative sites in your industry to link back to your website, which is another key driver in increasing the likelihood that your company will appear in Google searches, she said.
Another good way to entice customers through your website is to offer them something valuable, David said. Consider providing customers free information via a download or a specialized service related to your business. That way, you can persuade them to give you more details about their needs or plans—information that can be useful for follow-up calls.
“A lot of gorgeous websites don’t translate into leads or sales,” she said. “You want people to be excited to do business with you and to trust you. You want to offer something that they can’t get somewhere else.”
If you would like to learn more about how to turn your website and social media into tools to obtain quality client leads, give Rieback & David a call at 561-358-1119 or email firstname.lastname@example.org We offer free consultations and strategy sessions.
By Melissa Kossler Dutton